FIELD NOTES · DECISION ESSAYS
Field Notes
Essay archive for the founder decision library
Featured article
The desired effect can be clear while the way to film it remains unresolved. Building one opening shot made me reconsider how much a creative tool should ask upfront.
Read the essay
The essay archive behind the decision library: practical notes on choosing what to build, validating demand, prioritizing the next bet, and changing direction.
Archive
Contents
Choose a problem worth the cost
Choose
Validate behavior, not approval
Validate
- 10
How to Validate an AI Startup Idea Without Building an MVPPre-MVP validationRead the essay - 11
Customer Interest vs. Product Evidence: What Actually Counts?Reading validation signalsRead the essay - 12
When to Stop Validating and Start BuildingFrom validation to buildingRead the essay - 04
Cheap Clicks Are Not Product EvidenceProduct validationRead the essay
Prioritize the next reversible bet
Prioritize
- 15
I Had to See the Shot Before I Knew What to ChangeCreative intentRead the essay - 16
I Asked AI to Change One Shot. Why Did It Touch Something Else?Scoped editingRead the essay - 01
AI Is Generating Faster Than Humans Can ReviewHuman–AI collaborationRead the essay - 02
Most AI Products Confuse Approval with ControlHuman-AI collaborationRead the essay - 03
The Missing Layer in AI Products: Intermediate ArtifactsExplainable AI workflowsRead the essay - 05
A Visual Bible Is More Valuable Than a Better Image PromptGenerative design systemsRead the essay - 06
Your Most Sophisticated User Can Pull Your Product in the Wrong DirectionProduct feedbackRead the essay
Stop when evidence calls for a narrower bet
Stop
The working premise
AI makes shipping cheaper. Product judgment and evidence become the bottleneck.
Field Notes follows that bottleneck: the choices, checks, and evidence that turn generated output into progress people can understand and own.
Continue to the portfolio